i n   t h e  n e w s

VICINITY AND 411WEB DIRECTORY STRIKE RELATIONSHIP TO
ADD CONTENT AND MONETIZE MAPBLAST!

Leading Internet Destination Now Offers Content from 411Web Directory

LOS ANGELES and SUNNYVALE, Calif. – September X, 2002 — Vicinity Corporation (Nasdaq: VCNT) and 411web today announced a co-branding relationship that will add new content and significantly monetize Vicinity’s MapBlast! web site. The relationship will generate more value for MapBlast! users by providing links to highly demanded services and content, with 411web representing the advertising and sponsorship inventory. Vicinity will benefit by generating revenue and continuing to offer users the premiere locator service free of charge.

Already a leading destination on the Internet with more than 360 million visitors a year, MapBlast! (www.mapblast.com) provides interactive maps, driving directions, yellow pages, and specific brand and retailer information. 411web offers marketers unique online advertising media placements across an array of select, high-quality Web sites and provides solutions and services for Web publishers, online advertisers, advertising agencies and e-commerce merchants.

“This new relationship further improves 411web’s reach of relevant and unique Internet users and provides our advertising customers with another major branded site to target their advertising programs on,” said Ron Ossip, senior VP of marketing for 411web. “Mapping and directions are one of the top online activities just behind e-mail and search. We are extremely excited to work with the technology leader in this space.”

“MapBlast! is a popular Internet destination for consumers, with more than 30 million visitors each month,” said Chuck Berger, president and CEO of Vicinity Corporation. “As such, we partnered with 411web because they have the right relationships with quality advertisers and content agencies to deliver additional value to MapBlast! users. This also allows Vicinity to invest in the growth of MapBlast! functionality while generating incremental revenue for the company.”

About 411Web Directory
411Web was founded in 1998, with the goal of helping companies build their Internet presence, 411web now serves nearly 5,000 clients, among them several major corporations, and manages over ten million unique site visitors monthly. The company helps clients optimize online business by listing clients on 411web's 650+ special interest web directories and cost per click search engine, securing priority listings on other major search engines and designing and placing advertising banners and text links for clients on major third party web sites. Their wholly owned portal, 411web.com, was named One of 103 Best Sites on the Web by Newsweek magazine's “E-Life.” 411web recently acquired MyCity Networks, a major content provider of local based information, through MyCity.com.

About Vicinity Corporation
Vicinity Corporation provides technology-based solutions that enable businesses, governments and agencies to market the local availability of their products and services. Using Web, wireless and speech platforms, Vicinity offers a comprehensive portfolio of application services and application programming interfaces (APIs) that allow enterprises to direct their customers to a brick-and-mortar store, branch or outlet near them that offers the specific product or service they are seeking. Vicinity’s customers include Bank of America, Delta Dental, FedEx, Hewlett-Packard, Hilton Hotels Corporation, John Deere, Lexus, McDonald’s, Ritz-Carlton, and The Home Depot. Vicinity was established in 1995 and is headquartered in Sunnyvale, California.

VicinityTM and MapBlast! are trademarks of Vicinity Corporation. All other names or product names are trademarks or service marks of their respective companies.

For more information, please visit www.MyCity.com.

Contact:
Bob Friedenthal
411Web
(310)401-6906
www.411Web.com