"We know what it takes to be a successful Internet business," says Bob Friedenthal, president and founder of 411web. "It's an 'old school' business model that was shunned by 'dot-commers': follow a business plan, live within your means, and provide high quality service at a fair price to make clients successful."

Founded in 1998, 411web now has 55 employees who provide 2,500 small- and medium-sized businesses with all the electronic commerce tools needed to effectively use the Internet to sell their products and services. 411web's staff designs Web sites, secures priority listings on search engines, and places advertising banners and text for clients on third party Web sites, including company-owned 411web.com, as well as MSN, Lycos, NetZero, Excite and others. 411web manages more than two million unique site visitors monthly. As a result, the company will realize more than $6 million in annual revenues this year -- three times last year's earnings.

Says Ron Ossip, 411web's senior vice president of marketing, "411web is all about driving high quality, targeted traffic to client Web sites. That's the bottom line of what we do."

Beverly Hills Institute of Aesthetic and Reconstructive Surgery has benefited from 411web's expertise in driving high quality traffic to its Web site www.bevhills.com. The site is used by prospective patients to check out physician credentials, see photographs of surgical results, and research different procedures. Before working with Friedenthal's team, it had averaged just 1,300 visitors per month. In one year, 411web increased traffic to the site by more than 600 percent, or an average of 8,600 unique visitors per month.

"411web brings us new patients, helps us maintain established patients, and confirms our reputation for excellence to those researching cosmetic surgery," said the institute's Robin Vanormer. "Their staff is terrific at continually developing new programs to drive more traffic to our site and to improve our search engine positioning."

Why has 411web thrived in an environment where multitudes have failed? "It' s simple, really," says Bob Foster, executive director of UCLA's Anderson School of Management's Center for Management in the Information Economy. "411web provides superior service and value to clients. Other dot-com business models didn't provide value. When you give away service and hope for ad revenue to pay the bills, it simply doesn't happen."

Foster adds that a seasoned management team also contributes to 411web's success. "These guys have figured out what it takes because they have street smarts and experience," he says. "They're not 22-year-olds with degrees in PE and religion. They've been out in the world selling things for years and are now using the Internet to sell, and they're doing it very well. Their clients are getting more Internet traffic than before, and are very satisfied with the service they've received from 411web."

Uneedapart.com is the Internet's largest online auto parts locator. With an estimated 400,000 hits each month, the site's success, according to CEO Pete Sindone, is due in large part to advertising services provided by 411web.

Through 411web, Sindone secured exclusive placements on MSN. When MSN site visitors use certain key words in their query, a uneedapart.com advertising banner appears at the top of MSN's search results page. Sindone estimates that since launching the 411web campaign, uneedapart.com has had a 30 to 40 percent increase in e-mails from prospective customers seeking parts. To bolster that success, he has cut back on other advertising efforts to buy more results-based marketing through 411web.

Friedenthal founded 411web after being dissatisfied with the "hits" his computer supply store's Web site was recieving. He decided to find his own way to drive potential buyers to the site. Without using available venture capital, his solution was to create 411web, the Internet's only special interest directory-based search engine, that features listings for automobiles, pets, entertainment, travel, insurance and more. Each of these vertical portals (or vortals') has its own URL and provides relevant content and useful information that motivates visitors to return to the site regularly, creating a community of loyal, repeat visitors. Today, 411web.com has more than 650 vortals. 411, numeric shorthand for 'information," combines accurate search results, Yellow Page listings and relevant category information, all in one convenient place for site visitors. Newsweek magazine's "e-life" named 411web.com "One of 103 Best Sites on the Web."

Even with 411web's success, Friedenthal isn't content to rest on his laurels. He remains focused on what it takes for any business to be successful. "If we don't help our clients make money, we don't make any money. We basically run 411web as a business and will continue to run it that way regardless of Internet trends."

-End-

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Bob Friedenthal
411Web
(310)401-6906
www.411Web.com